It doesn’t mean a logo can’t overlap with an icon. However, it’s not a logo.Ī logo and an app icon have different goals, ways of using and requirements respectively. And that’s not surprising! An app icon is a piece of branding. There are a lot of articles on the topic and most of them relate to Paul Rand’s design principles.

Now it assists in the search for the app on the Home screen among other icons. When the user installs an app, the icon’s goal changes. It confuses and casts doubt on the benefit of an app. At the same time, a bad icon does twice as much, but the other way around. A good icon generates interest, provide confidence, assure the user that an app might be useful for him. At this stage, the user decides if he wants to find more about an app if not - he scrolls further. It’s the first users see when they find an app on the App Store and Google Play. Well, let’s get started! Why every app needs an iconĪn app icon is a unique image added for every mobile application. I decided to write this article to help the same beginners as I was, but I hope that experienced designers will find it useful too.

I found answers on some of them only after a couple of completed projects. When I faced the challenge of drawing an app icon for the first time, I had a lot of questions. It’s a great responsibility, and it depends on a designer if an icon can cope with that.

Despite the small size, an icon promotes an application in the App Store and Google Play, presents the user with it and also helps to find it on the Home screen after installation.

Apple app icon generator