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And as Karal Ann Marling has written, the 'sassy pinks' were 'the hottest color of the decade.' Washing machines, cars, and kitchen counters proliferated in passion pink, sunset pink, and Bermuda pink. The plastics industries of the fifties favored flashy colors, which Tom Wolfe called 'the new electrochemical pastels of the Florida littoral: tangerine, broiling magenta, livid pink, incarnadine, fuchsia demure, Congo ruby, methyl green.' The hues were forward-looking rather than old-fashioned, just right for a generation, raised in the Depression, that was ready to celebrate its new affluence. In the 1950s, namesake Flamingo motels, restaurants, and lounges cropped up across the country like a line of semiotic sprouts.Īnd the flamingo was pink - a second and commensurate claim to boldness.

Anyone who has seen Las Vegas knows that a flamingo stands out in a desert even more strikingly than on a lawn. Back in New Jersey, the Union Products flamingo inscribed one's lawn emphatically with Florida's cachet of leisure and extravagance The bird acquired an extra fillip of boldness, too, from the direction of Las Vegas - the flamboyant oasis of instant riches that the gangster Benjamin 'Bugsy' Siegel had conjured from the desert in 1946 with his Flamingo Hotel. In the 1950s, the new inters tates would draw working-class tourists down, too. This was a little ironic, since Americans had hunted flamingos to extinction in Florida in the late 1800s, for plumes and meat. After a 1926 hurricane leveled Millionaire's Row, developers built hundreds of more modest hotels to cater to an eager middle class served by new train lines - and in South Beach, especially, architects employed the playful Art Deco style, replete with bright pinks and flamingo motifs. In the 1910s and 1920s, Miami Beach's first grand hotel, the Flamingo, had made the bird synonymous with wealth and pizzazz. Since the 1930s, vacationing Americans had been flocking to Florida and returning home with flamingo souvenirs. When the pink flamingo splashed into the fifties market, it staked two major claims to boldness.

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